Fractional CMO, Growth Advisory & Outsourced Marketing
Build a marketing function that can expand and win.
I'm Michael Baker-Mosley. I've spent fifteen years building B2B marketing functions for companies with international ambitions, most recently as Group CMO of a B2B technology platform operating across regulated markets in Europe, the US, Latin America and Asia-Pacific.
I provide that experience through Triumph B2B as a fractional CMO, as an adviser on specific growth problems, and by providing a fully outsourced marketing function.
Most of my work starts in the same place. A business that sells well in the market it knows and is now trying to do the same somewhere new.
15 years in B2B marketing
£100m+ revenue-qualified pipeline generated
Market entry taken from no presence to category leader
International marketing across the US, Europe, Latin America and Asia-Pacific
Built category-defining brands
Marketing done well is a growth engine and a multiplier. If it isn't doing either, something is wrong.
Services
Different problems need different kinds of support.
Sometimes marketing needs leadership. Sometimes the business knows where it wants to go but something is getting in the way. Sometimes the strategy is sound but the systems underneath it are not. And sometimes you need the whole marketing function run without building it in-house.
Fractional CMO
Senior marketing leadership without hiring a full-time CMO.
- Strategy, planning and budget ownership
- Team leadership, structure and hiring
- Positioning, demand generation and sales alignment
- Marketing systems, data and reporting
Typically one to three days a week, working as part of the leadership team.
Explore Fractional CMOInternational expansion
Building demand in a market where nobody knows who you are yet.
- Market selection and entry sequencing
- Positioning and messaging for the new market
- Demand generation, field marketing and local presence
- The first hires and the operating model behind them
I've led market entry into the US and built marketing across Europe, Latin America and Asia-Pacific.
Explore international expansionThe Brand Audit
Six weeks. One fixed fee. A clear view of where your brand stands today, where it needs to go next, and what needs to change to get there.
Research, customer and lost-deal interviews, competitive analysis, a leadership workshop and a written strategy with a costed 90 day plan.
£15,000.
Explore the Brand AuditGrowth advisory
Senior support for the things getting in the way of growth.
That issue could sit anywhere in the business. It might be positioning, structure, market selection, commercial focus, capability, the way teams are working together or something else entirely.
The starting point is getting to the root cause.
Marketing and AI systems
Making the marketing team faster, better informed and more productive, using the tools and systems I'm working with and trialling today.
Explore marketing and AIOutsourced marketing
The whole function, from strategy and leadership through to campaigns, content, creative and reporting, run as one operation.
Explore outsourced marketingMarketing is more than a megaphone. When it is properly unlocked, it should drive growth.
Free assessment
B2B Brand and Marketing Health Score
Thirty questions on strategy, positioning, demand, data and team. It takes about ten minutes and gives you a scored view of where B2B marketing is strong, where it is thin and what to address first.
No cost, no obligation. You receive the report by email.
What does marketing need to do better?
If the business is growing but marketing isn't keeping up, let's talk.
Tell me what you're trying to achieve, what's happening today and where you think the problem is.
We can work out the rest from there.